For anyone who watches TMZ and follows the LA celebrity trail, Robertson Blvd. is a familiar locale--often where the affluent and famous are caught shopping by hounding paparazzi. That's because Robertson is a retail fashion mecca for the see-and-be-seen crowd.
This wasn't always the case. In the past, the street and its environs were a bit more funky and designy (it still boasts design shops like Diva Furniture just around the corner on Beverly Blvd.).
But in recent years, big luxury brands like Chanel have moved onto the block (2008), indicating a marked change in the sensibility and demographic of its retail customers.
In fact, these days, Robertson Blvd. is the 'cooler Rodeo Drive.'
Certain 'celeb factors' were always in existence on Robertson; namely the presence of The Ivy restaurant--which has been a movie star magnet at least since I can remember in the '80s. This eatery has attracted the likes of Lindsay Lohan, the Hiltons, Tori Spelling (pictured above), Quentin Tarantino and Patrick Stewart--to name just a scant few.
Robertson Blvd. runs from Santa Monica in the North (hugging the Beverly Hills and West Hollywood areas) to National Blvd. in the South (where it meanders into Culver City). Generally, the shopping and celebrity epicenter of the street is considered to be around the Beverly Blvd. and Third St. area.
The Robertson Blvd. of glamorati renown is the Northern part. Even as Robertson meanders just South of Burton Way, medical facilities start to dot the street. Further in the South, Robertson has a completely different sensibility from its Northern section.
Celebrity Paparazzi Life on Robertson Blvd.
Why do the celebrities seem to flock to Robertson? Perhaps it's because it seems like a cooler, more contemporary version of the traditional over-the-top of Beverly Hills' Rodeo Drive. It's that much closer to the Hollywood Hills, where many of LA's famous and infamous live.
Some would argue, however, that it's the great shopping--plain and simple--that draws these discriminating customers. Everyone from Drew Barrymore to Tom Cruise, Zac Efron to Colin Farrell, Leonardo DiCaprio to Halle Berry--have wandered the street and its environs in search of the perfect 'fill in the blank.'
Robertson has also seen the likes of a few celebrity snafus, including a famous incident featuring Hollywood's enfant terrible Lindsay Lohan. In 2005, the actress drove her convertible Mercedes into a van from the Newsroom Cafe (which was making an illegal u-turn in front of her). Apparently, she had been distracted by the paparazzi. The actress sat out the incident at the antique shop Hideaway House--also on Robertson.
Selected Shops Located on Robertson Blvd.
- Agnes B
- Alice & Olivia
- Anya Hindmarch
- Bel Bambini
- Christian Louboutin
- Fendi Casa
- Lisa Kline
- Les Habitudes
- Phillip Lim
- Ralph Lauren
- Steven Alan
- Tory Burch
Selected Restaurants Located on Robertson Blvd.
- Bossa Nova
- Il Piccolino
- The Ivy
- Le Pain Quotidien
- Newsroom Cafe
- Petrossian Restaurant and Boutique