The holiday shopping season has officially begun in LA. There is of course a potpourri of options for female shoppers, but let's not forget the many stylish So.Cal gents on the hunt for great gifts and fashion.
Through January, Alpha Gear for Gents in West Hollywood will be home to a pop-up shop brought to you by Social Primer.com, the style and etiquette handbook for men.
Alpha--now five years old--will continue to offer holiday shoppers its usual wares--in the arena of "men's lifestyle": candles, cashmere, wallets, grooming products, gadgets and toys, water bottles, apparel and underwear. Added to the for-sale roster are Social Primer's signature monogrammed stationary sets, playing cards, napkins, drink coasters, soaps, and belts.
And let me tell you, these folks are all about the monograms and po-mo dandyism. What city swell could resist their reversible bow ties? It's all about options, fellas.
Photo Courtesy of Alpha/Darren Gold
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